Lean and agile methodology exists to answer questions you don't know the answer to. You ship early and ship often, learning from real users, then adjust based on what you've learned. It's a brilliant tool for avoiding work that isn't valuable — for finding out what you didn't know you didn't know.
Source: [Dev.to](https://dev.to/tony-rowan/a-rebrand-is-not-feature-work-1162)