Bloomberg’s Mark Gurman stirred things up a little with what was likely a deliberately teasingly-phrased tweet. Some took this to be a reference to a live iPhone keynote presentation instead of a pre-recorded one.
Source: [9to5Mac](https://9to5mac.com/2026/08/05/a-live-iphone-launch-seems-unlikely-but-the-event-could-be-live-lier-this-year/)