In the last ten years, South Korea has established itself as a powerhouse of beauty and cosmetics. But, behind the innovative creams, serums, and treatments that have allowed so-called K-beauty to conquer the world, Korean society has also felt the impacts, and people now face rising social pres...

Source: [France24](https://www.france24.com/en/video/20260930-a-face-lift-once-a-month-growing-pressure-to-conform-amid-the-rise-of-korea-s-k-beauty)

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