Allison Ellsworth says building a breakout brand takes more than a good product. With Jetty, she’s trying to apply the lessons she learned at Poppi while proving that brand-building can be a repeatable skill.
Source: [Inc.](https://www.inc.com/inc-video/a-1-95-billion-exit-wasnt-enough-poppis-founder-is-trying-to-build-another-breakout-brand/91432602)