5 years after NIL began, college coaches still out-earn the athletes they coach

Fortune•Wed, Aug 5, 2026, 09:39 PM•2 min read

Booster-funded collectives helped athletes like Bo Nix and the Cavinder twins land brand deals, but Trump's executive orders show the fight is not settled.

Source: [Fortune](https://fortune.com/2026/08/05/college-athlete-pay-coaches-salaries-nil/)

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